WE HELP YOU NAVIGATE THE GROWTH CHALLENGE IN TODAY'S FOODSERVICE MARKET ENVIRONMENT
- The foodservice industry is complex and full of “gatekeepers” that mask the market from manufacturers
- Trading Partners are big and well positioned to control/leverage manufacturers via scale and contracts
- Manufacturers can’t simply “flex their muscles” to succeed… must be clever, nimble, persistent and entrepreneurial
- BI/data can be a great equalizer – enable you to “punch above your weight class!”
OUR PROPRIETARY PINPOINT OPERATOR INTELLIGENCE SERVICE HELPS YOU...
- “Peel back” the trends behind top-line sales numbers and identify the product/segment/GPO/FSM/Parent/etc. that are drivers of growth or decline
- Identify white space opportunities and void reporting
- Effectively manage sales & marketing initiatives
- Define targets and benchmark performance
- Perform double-dip risk analysis
BRING YOUR DATA TO LIFE AND GET THE ANSWERS TO QUESTIONS SUCH AS:
- What do you really know about your Strategic Customers (Operators)?
- Where are your best opportunities for profitable growth?
- How effectively are you leveraging your contracts?
- What market segments present the best opportunities?
- What geographies are underpenetrated?
- What operators are the best customers for your complete product portfolio?
TAKE CHARGE OF YOUR DATA BY TRANSFORMING YOUR AWAY FROM HOME BUSINESS FROM:
Sales by Accident → Sales on Purpose
Excessive focus on the Distributor → Balanced focus on the Distributor and Operator
Sales Activity Reporting → Sales Results Reporting
Functional Silos – “street musicians” → Integrated Sales & Marketing thru defined initiatives – “symphony orchestra”
Intuition and instincts → Facts and insights