WE HELP YOU NAVIGATE THE GROWTH CHALLENGE IN TODAY'S FOODSERVICE MARKET ENVIRONMENT

The foodservice industry is complex and full of “gatekeepers” that mask the market from manufacturers
Trading Partners are big and well positioned to control/leverage manufacturers via scale and contracts
Manufacturers can’t simply “flex their muscles” to succeed… must be clever, nimble, persistent and entrepreneurial
BI/data can be a great equalizer – enable you to “punch above your weight class!”

OUR PROPRIETARY PINPOINT OPERATOR INTELLIGENCE SERVICE HELPS YOU...

“Peel back” the trends behind top-line sales numbers and identify the product/segment/GPO/FSM/Parent/etc. that are drivers of growth or decline
Identify white space opportunities and void reporting
Effectively manage sales & marketing initiatives
Define targets and benchmark performance
Perform double-dip risk analysis

BRING YOUR DATA TO LIFE AND GET THE ANSWERS TO QUESTIONS SUCH AS:

What do you really know about your Strategic Customers (Operators)?
Where are your best opportunities for profitable growth?
How effectively are you leveraging your contracts?
What market segments present the best opportunities?
What geographies are underpenetrated?
What operators are the best customers for your complete product portfolio?

TAKE CHARGE OF YOUR DATA BY TRANSFORMING YOUR AWAY FROM HOME BUSINESS FROM:

Sales by Accident → Sales on Purpose

Excessive focus on the Distributor → **Balanced focus on the Distributor and Operator**

Sales Activity Reporting → Sales Results Reporting

Functional Silos – “street musicians” → Integrated Sales & Marketing thru defined initiatives – “symphony orchestra”

Intuition and instincts → Facts and insights